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« Customer satisfaction, loyalty and marketing consulting »
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Market research
Brand awareness
Customer satisfaction analysis
B2C and B2B surveys

IntoTheMinds is a market research and marketing consulting firm located in France (Paris) and Belgium (Brussels).
We carry out projects throughout Europe and for all sectors of activity, in particular: satisfaction surveys, B2B and B2C market research projects, customer experience analyses, marketing strategy assignments and (big) data analyses.

Get in touch. We will answer within 60 minutes.

News

14/06

Will human customer service soon be a thing of the past?

I explained in this article that ChatGPT was 252% better than humans at handling customer complaints. This is just one aspect of the upheaval that generative AI will bring to customer relations. Within 18 to 24 months, all humans will have been replaced in written…
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07/06

SEO is dead, and Google killed it

After Google’s latest update, I wrote a provocative post on LinkedIn announcing that SEO was dead. The reactions, epidermal, were not long in coming. Some website owners and bloggers rallied to my opinion. SEO experts cried out in outrage. Without wishing to vilify either camp,…
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ExpertiseWe love to do that!

Satisfaction & Lovalty

Satisfying customer and increasing loyalty has never been so important. Whatever your industry, loyal customers are crucial for your profitability. We propose you solutions to measure and increase customer satisfaction and repurchase intentions.
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Strategy and Market trends

What are the trends on your market and how should you innovate to stay ahead of the competition ? Which marketing strategyshould you follow to be different and attract customers ? Those are the questions we help you answer.
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Data mining

Your business data is precious. We can help you analyze and segment it, to better understand your customers' behaviors and needs. Our solutions are pragmatic and suit perfectly the smallest organizations.
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Behavioral analysis

Your customers are changing. Be it in B2B or in B2C behaviours have never evolved so quickly. We can help you anticipate this evolution. We use a wide range of qualitative technique to understand emerging behaviours and craft your marketing strategy.
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Market research

Market research is a mandatory step towards preparing your business and financial plan. Whatever your budget and your sector of activity, we have solutions to answer your questions and... reassure your bank.
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