IntoTheMinds is a market research and marketing consulting firm located in France (Paris) and Belgium (Brussels).
We carry out projects throughout Europe and for all sectors of activity, in particular: satisfaction surveys, B2B and B2C market research projects, customer experience analyses, marketing strategy assignments and (big) data analyses.

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The 6 barriers to company transfers

Only 1/3 of companies to be sold are put on the market, and only half find a buyer. Transferring a company is a major challenge. More than 100,000 SMEs and intermediate-sized companies (ETI) are affected annually in Europe. Representing over 10 million jobs. In this…
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Opinion surveys: beware of these 4 types of statistical error

Opinion surveys are indispensable tools in market research. To obtain reliable results, you need to avoid 4 types of statistical error. In this article, I explain each error in detail: coverage, sampling, non-response, and measurement errors. If you have any questions, please post them in the comments. And, of…
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ExpertiseWe love to do that!

Satisfaction & Lovalty

Satisfying customer and increasing loyalty has never been so important. Whatever your industry, loyal customers are crucial for your profitability. We propose you solutions to measure and increase customer satisfaction and repurchase intentions.
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Strategy and Market trends

What are the trends on your market and how should you innovate to stay ahead of the competition ? Which marketing strategyshould you follow to be different and attract customers ? Those are the questions we help you answer.
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Data mining

Your business data is precious. We can help you analyze and segment it, to better understand your customers' behaviors and needs. Our solutions are pragmatic and suit perfectly the smallest organizations.
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Behavioral analysis

Your customers are changing. Be it in B2B or in B2C behaviours have never evolved so quickly. We can help you anticipate this evolution. We use a wide range of qualitative technique to understand emerging behaviours and craft your marketing strategy.
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Market research

Market research is a mandatory step towards preparing your business and financial plan. Whatever your budget and your sector of activity, we have solutions to answer your questions and... reassure your bank.
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